Do you need another way to draw massage clients in to coming in on a regular basis?
If you said “yes” then you’re not alone. Many massage therapists struggle with getting repeat business from their clientele.
So how do I get repeat business? Well, there’s more than one way to do it.
Today, […]
Original post by Michael Humphreys
If you haven’t already sent your holiday promotion off to the printers by now, then you probably have made a big mistake.
Every year, retail stores signal the beginning of the Christmas holidays. It also seems like they start their holiday promotions a little earlier each year.
I went to a national chain pharmacy earlier this […]
Original post by Michael Humphreys
Recently another business consultant contacted me about needing my expertise for a client of his. This client was a massage office, located in another part of the United States.
The consultant had been hired to craft a Yellow Pages ad that would produce much better results for his client. Unfortunately, he didn’t know much about the […]
Original post by Michael Humphreys
Greetings Fellow Massage Therapists,
Over the past month, I’ve watched an amazing story unfold. I’ll share the story and some background on it before I explain how you can use the same type of marketing tactics on your own massage business.
I don’t know if you are a fan or not of the TV show Jericho on […]
Original post by Michael Humphreys
What’s the most important part of any sales letter? It’s the headline!
You see, over 70% of all prospects will decide if they are going to read the rest of your sales letter – just from the headline. If the headline doesn’t give them a strong enough reason why or catch their attention, then “poof” – […]
Original post by Michael Humphreys
One of the best ways to strengthen your massage marketing is through using more testimonials. It’s a small but powerful tactic…that many business owners ignore at an unknowingly big expense. Yet, on a long-copy sales letter, it’s actually one of first things which many prospects will read before making a buying decision.
Why use testimonials?
1. Testimonials […]
Original post by Michael Humphreys
It doesn’t matter what ways you use to get people to visit your massage website. Either they take action or they don’t. That action might be signing up for your free newsletter, buying a massage gift certificate, or calling for a massage appointment.
This ratio of actions to non-actions is known as your conversion […]
Original post by Michael Humphreys
Long before I ever even heard of the phrase copywriting (the skill of writing an effective sales letter), I owned a massage therapy center for a lot of years.
I’d put out massage marketing that would routinely pull 3-5% response rate even with novice mistakes like using my business name as a headline. I have a […]
Original post by Michael Humphreys
Recently I read an article written by another massage industry expert. The first half of the article made me nod my head in agreement. The remainder of the article made me frown and shake my head in disbelief.
You see, this expert spouting the virtues of offering huge discounts to get new clients in […]
Original post by Michael Humphreys
Dear Fellow Therapist,
Referrals are one of the least costly methods for acquiring new massage clients that you will ever be able to add to your business. If you are already getting a lot of referrals from your existing clients than you are doing a lot of things right.
Referrals typically come from primarily one of three […]
Original post by Michael Humphreys
